What Do Users Really Want?

Feedback is the fuel of progress. To get great feedback, one must ask great questions.

Here are some questions that you can use to get feedback on your product or service.

Great Questions

Here are five questions that can reveal what your users truly think:

1. Are you getting feedback from the right person(a)? Consider whether the feedback came from a decision maker (buyer) and/or a user (ICP or off-target). If it’s a user, how close is the person to the problem the product or service is solving?

2. How satisfied are you with our product or service on a scale of 0–10? If they say 10, increase the price. If not, the follow-up "what would get you to a 10?" reveals your clearest path to improvement.

3. Why are people not using the product? Data-mine captured conversations with users and analyze closed-lost reasons to figure out why people don’t buy or use the product. What objections keep coming up with your sales team? 

4. Ask a user: if you could wave a magic wand and make the product or service do something different, what would you wish for? This question, paired with the "5 Whys" technique, uncovers deeper needs users themselves might not immediately articulate

5. How does our product compare to alternatives you've used or considered? Understanding your competitive position through the user's eyes often captures distinctive advantages or disadvantages.

Great Finds

• I've been using ChatGPT's voice mode to organize unorganized thoughts. It’s great for getting started on a blog post idea. I also used it to translate between Spanish and English with some people on a recent trip to the Dominican Republic. The conversational interface helps me work through complex thoughts more naturally than typing, and I can do it while walking or driving, turning otherwise "lost" time into productive time.

Great Inspiration

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Onward!

Mike